What is the Purpose of Business?

Held on March 28, 2014.“The dominant paradigm says the purpose of business is to maximize profit and increase shareholder value,” says Van Duzer, author of Why Business Matters to God (And What Still Needs to Be Fixed). But might the Christian story suggest other ends for business? Jeff Van Duzer, Provost of Seattle Pacific University and formerly the Dean of the School of Business and Economics, addressed the question “What is the purpose of business?” and gave business leaders new ways for living in the “messy middle” of day-to-day business challenges.