Media, Marketing & Storytelling

Held on April 9, 2015.Stories are powerful. They not only shape our entertainment and marketing, they influence what we believe about ourselves, the world around us and how we behave.The work of those in media, marketing, and—to a growing degree—business leadership is influenced by the stories we tell and the messages we believe. What narratives underpin our ad campaigns, social media profiles, websites, and films? Are they good? Are they even true?How should the redemptive power of the gospel influence the stories we tell today? This forum examined the role and responsibility of storytelling in marketing, media and business.