The Denver Post Denver, CO
Media, Marketing & Storytelling
Thursday, Apr. 09 6:00 p.m.
Held on April 9, 2015.
Stories are powerful. They not only shape our entertainment and marketing, they influence what we believe about ourselves, the world around us and how we behave.
The work of those in media, marketing, and—to a growing degree—business leadership is influenced by the stories we tell and the messages we believe. What narratives underpin our ad campaigns, social media profiles, websites, and films? Are they good? Are they even true?
How should the redemptive power of the gospel influence the stories we tell today? This forum examined the role and responsibility of storytelling in marketing, media and business.
Filmmaker T.C. Johnstone longs to see people live out their purpose and contribute to the common good. He has travelled to more than 40 countries in search of stories with redemptive themes. Johnstone produced and directed the documentary feature film Rising from Ashes, winner of the 2012 Aspen Filmfest and Heartland Film Festival. He serves as Executive Director of Gratis 7 Media Group, a production company focused on reconciliation, leadership, poverty, health care and education.
Eric Brown is co-founder and chief creative officer at Whiteboard, an award-winning creative agency that specializes in organizational storytelling through branding and digital media. He has worked with clients as diverse as Google, Chick fil A, Youth for Christ USA, and the Catalyst Conference. Recently Whiteboard won a Webby, the leading international award honoring excellence on the internet, for Best Professional Services Website.
Jared Mackey describes his life as "divine humor, severe mercy and endless grace." He is Executive Director and Lead Pastor of The Sacred Grace, a network of neighborhood churches in the Denver metro area. As a networker and bridge-builder his deep gladness meets the worlds deep hunger when he is able to connect people, causes, ideas and organizations—within the city of Denver and around the world.
Jeff Haanen is a writer and entrepreneur. He founded Denver Institute for Faith & Work, a community of conveners, teachers and learners offering experiences and educational resources on the gospel, work, and community renewal. He is the author of An Uncommon Guide to Retirement: Finding God’s Purpose for the Next Season of Life and an upcoming two-book series on spiritual formation, vocation, and the working class for Intervarsity Press. He lives with his wife and four daughters in Denver and attends Wellspring Church in Englewood, Colorado.
Convinced that “those who tell stories rule society” (Socrates), Jill logged 10 years of experience in influencing public opinion and perception through strategic communications. While serving as a principal at SE2, a Denver-based communications agency, Jill discovered the joy of integrating the Christian faith with her day-to-day work in the marketplace. In her current work as a freelance consultant, she now tells stories about Denverites bringing the gospel to bear in diverse industries.
Jill is a graduate of Taylor University, an alumna of the Impact Denver leadership program, a deacon at Fellowship Denver Church, and a Kentucky Colonel — an honorary commission given by the state of Kentucky to “individuals noted for their public service and their work for the advancement of Kentucky.”
Jesse Marble is the Chief Marketing Officer of Magneti Marketing, a full service marketing agency based in Colorado Springs and Washington, D.C. Magneti believes in "a world where great stories have the opportunity to be heard." Jesse has helped develop marketing strategies for the American Red Cross, United Way, Charles Schwab and YoungLife.
Grady Powell is the founder and director of Openfields, a consulting firm that designs formative learning experiences and leadership programs to help organizations and teams better understand themselves, our world, and our work. From 2007-2014 he served as the Executive Director of the Trinity Forum Academy, which prepares young leaders to engage both personal and public issues of American culture in the context of Christian faith.