Consumerism: What Do People Really Want?

Perhaps the best response to wealth disparity in America today can be summarized in two words: Karla Nugent. Karla is the Chief Business Development Officer at Weifield Group Electrical Contracting in Denver. In 2014, she won the Denver Business Journal's 2014 Corporate Citizen of the year award. Why? Denver's economy is booming, and as the economy has required more skilled laborers, Weifield has hired more electricians. In the building boom, Karla saw a chance to serve. Behind Karla's leadership, Weifield opened up a philanthropic arm that donates to four communities: women and children, head of household, military, and "less fortunate." But they also brought the needs of the community right into their company. She created an apprentice program in partnership with the Denver Rescue Mission, Stout Street, and Peer One — local nonprofits that work with the homeless, formerly incarcerated, and other at-risk communities. Weifield Group hires these at-risk men to work in a pre-fabrication process. If new trainees can complete the process, Weifield will pay for 100 percent of their education to become fully certified electricians. Thus far, 43 out of 45 apprentices have made it through the program. Many have gone from homelessness to making upward of $50,000 per year. After an in-house graduation ceremony for new electricians, a mother approached Karla in tears and said, "Everybody had given up on my son. But you believed in him. You gave him a new life. Thank you." Fury or Faithfulness? Debates of wealth disparity in modern American life can generate a lot of fury. There is fury over the 1 percent-ers. How can CEOs make so much money while the wages of lower and middle class Americans stagnate? Isn't capital bound to accumulate in the 21st century unless we levy steep taxes on the wealthy? There is fury over plans to redistribute wealth. Haven't government schemes to redistribute wealth trapped people in the welfare system, and been even less effective when given as aid to developing nations? Who is the government to play Robin Hood, stealing from the rich and giving to the poor? Doesn't it do more harm than good? There is fury over wasteful consumption. How can we pay so much for new houses, cars, cable TV plans, and trips to Cancun — while racking up ever more debt? Doesn't our uncontrolled spending ignore the plight of the poor farmer in Nicaragua or the working single mother in Detroit, just looking for a chance to "make it"? Much of this fury is understandable. I've felt it too. But is there a better way to heal the growing economic divide than partisan blame? After observing people like Karla, I've come to ask a different question: What do my low-income brothers and sisters really want? When we actually ask the poor what they really need, the answer is resoundingly clear: "We want a good job." Jim Clifton, the president of Gallup, says in The Coming Jobs War: "Of the 7 billion people in the world, there are 5 billion adults aged 15 and older. Of these 5 billion, 3 billion tell Gallup they desire a full-time job. Only 1.3 billion actually have a good job." (Gallup defines a good job as one with 30+ hours of work a week with a consistent paycheck from an employer.) Which means that 1.7 billion people are just looking for a good job to support their families. When it comes to wealth disparity, the biblical testimony clearly has a central role for generosity (Mk 12:41-44; Is 1:5; Mt 5:45; 7:11; Eph 5:1; 1 Tim 6:6). God himself is generous. He gives freely to us, and we are to imitate his generosity with our time, skills, and financial capital. But the Bible also places an emphasis on allowing the poor the dignity of working to provide for their own needs. Take the Old Testament practice of gleaning (Lev 19:9-10). First, land owners were to leave the margins of their field unharvested. Second, they were not to pick up whatever fell to the ground. And third, they were to harvest their fields only once. Why? To allow the poor and resident aliens (immigrants) the chance to provide for their families through working the field and collecting enough food for their families. It is not only through charity but through work that God had always intended to heal the inequalities of society and provide for the needs of the world. So what would it look like to do this in modern American life? Let me suggest three ideas: 1) Create space for both generosity and gleaning in your company. Give generously of your profits. All mature Christian business owners I know do this. But also consider a program like Weifield Group's apprentice program whereby you reserve a portion of total new hires for the difficult-to-employ. My friend Wes Gardner also does this at Prime Trailer leasing, to the benefit of both the new employees and existing employees, who are energized by a renewed social mission of their company. 2) Teach, trust, give time. This the mantra of Julius Walls, former CEO of Greyston Bakery. Greyston provides the fudge brownies for Ben & Jerry's Ice Cream and also practices "open hiring." Applying the concept of the biblical jubilee, Walls' employees can be hired no matter their background. How can this work to hire ex-cons and former alcoholics? Teach, trust, give time. Teach them to do the job well; trust that they can do it; and give them time. Trust is key. Walls found that he was often the first person to have ever really trusted them. And the results were transformative. 3) Think big. John Coors was born wealthy. Heir to the Coors beer fortune, John has often felt a deep obligation to care for the poor, widow, orphan, and foreigner (he has ten kids, six of them adopted). After seeing many donation-based schemes to help Africa's poor collapse, he created 1001 Voices, a private equity fund in South Africa investing in high growth potential businesses in South Africa. Their first investment was in RedSun, a South-African raising processing business. It's expected to create 3,700 jobs in eighteen months, and provide workers with an average salary of $4,916/yr, in a municipality where the average household income per year is $2,625. I can understand all the fury around modern wealth disparities. But instead of stirring up more online ruckus and partisan blame, let's ask a different question. What would it look like to follow Karla's lead and give to others the same gift God has given to us: the gift of work? This post first appeared on the Patheos Mission:Work blog at